About Us

Cameron and Michelle made the move to the Whitsundays in 2010, drawn by a love for the lifestyle and a belief in the region’s potential. What started as a simple idea – to provide reliable, friendly transport for locals and visitors, has grown into Heart of Reef Shuttles Whitsundays, a family-built business where everyone pitches in. With support from locals and family members working alongside them, they’ve created a service that’s as much about people as it is about getting from A to B.
As passionate advocates for the Whitsundays, we’re more than a shuttle service – we’re committed members of this community. Our friendly service reflects the spirit of Airlie Beach. It’s this genuine care that’s earned us recognition as the Gold winners of the 2025 and Bronze winners of the 2022 and 2024 Whitsunday Tourism Awards in the Tour and Transport Operator category, along with two consecutive “Best of QLD Experience” badges.
We believe in protecting the place we call home. We have a sustainability accreditation through QTEC for Eco Tourism and we are members in the Whitsundays Healthy Heart Project – a regional initiative to reduce carbon emissions and work towards sustainable destination certification at large.
Through this program, we’re measuring and improving our environmental footprint and aligning with a broader regional commitment to preserving the Great Barrier Reef and surrounding natural environments for future generations.
